The integration of Artificial Intelligence (AI) and machine learning into creative or educational work presents a significant challenge, primarily due to the high level of technical knowledge and extensive programming skills required for effective use. This can lead to difficulties as the complexity and technical nature of AI often deters many individuals. Users without a technical background often struggle to understand these advanced technologies and implement them into their projects. Therefore, it is difficult to use these technologies effectively to develop data-driven solutions or pursue creative, innovative approaches. Besides, the inclusion of AI in existing processes can be substantially hindered by the steep learning curve and the complexity of the necessary programming skills.

Runway ML offers the capability, as a tool, to integrate artificial intelligence (AI) and machine learning in a user-friendly way, without the need for deep technical knowledge. It translates complex AI processes into understandable language, enabling the efficient use of AI without requiring extensive programming knowledge. With its intuitive user interface, Runway ML makes it easier to use AI-based technologies and significantly lowers the entry barriers. Particularly, creatives, innovators, and educators benefit from the efficient data analysis that is available without time delays or technical ambiguities. Thus, the tool provides the key to develop data-based solutions and pursue creative approaches, even for users without technical training. This way, obstacles are removed and access to AI technologies in various areas is facilitated.