Many customers abandon the purchasing process because our current payment system is too complex and cumbersome. The path through the payment process requires too many steps, significantly limiting user-friendliness. This leads to frustration and uncertainty among customers, who then abandon the purchase and may switch to competitors. The lack of integration of a simple and fast payment method negatively impacts conversion rates and affects customer satisfaction. Furthermore, the complexity of the payment system increases the risk of security concerns among users, which presents an additional obstacle to the successful processing of transactions.

The introduced QR code for the PayPal tool significantly simplifies the payment process by allowing customers to complete payments by simply scanning a code. This reduces the necessary transaction steps, improving the user experience and minimizing frustrations. The seamless integration into existing e-commerce platforms ensures a fast and straightforward payment flow, increasing conversion rates. Additionally, the tool enhances users' sense of security through encrypted payment processing, which fosters trust in the system. This enables companies to operate more efficiently and worry less about lost sales due to abandoned payment processes. The increased sense of security and the simplicity of the transaction lead to improved customer satisfaction. Finally, the risk of migrating to competing platforms is minimized by offering this user-friendly service.